Mi occupo professionalmente di fotoritocco creativo in ambito beauty, food e automotive. La mia esperienza mi ha portato a gestire team di produzione per lo sviluppo di campagne pubblicitarie locali e internazionali.

Work experience

Senior Photo Editor

ABC Production Company 1999 - 2022

I am a specialized operator in advanced photo editing, compositing, color correction, and optimization of files for typography printing.

I manage clients including photographers, account managers, art directors, production managers, and marketing managers.

My responsibilities include managing the photo editing department with skills in analyzing and distributing workflow processes. I also handle budget estimates.

I possess skills in managing 3D prototypes through the combined use of Esko Studio and Adobe Dimension.

Additionally, I have skills in Desktop publishing layout design.

For the entire L’Oreal group, I have been responsible for over 10 years for the photoshoots of models in Italy, as well as the localization of international shots.

Since 2007, my role has expanded to include organizing and developing workflow processes to adapt to different types of projects. Additionally, the management has entrusted me with the selection and training of technical personnel through identifying the most suitable courses and seminars available on the market.

In the past year, I have managed a team of 5 people dedicated to the creative adaptation of L’Oreal international campaigns for OAP, Garnier, and Maybelline brands, covering both print and video/digital media. Essentially, my team replaced the work of agencies such as Publicis and McCann.

I have worked with various prominent clients, including L’Oreal Paris, Maybelline, Volkswagen, Citroen, Citizen, Benetton, CAM, Mulino Bianco, Esselunga, Pavesi, Henkel, Geox, OVS, Original Marines, Cantine Ferrari, Police Lifestyle, Pasta Agnesi, Kia Motors, Audi, Saab, Renault, Ariston, Algida, Artemide, Stefanel, Sky Italia, Leroy Merlin, Autogrill, Campari, Ikea, RCS, Ferrarelle, Peugeot, Fiat, Coca Cola, Zucchetti, Wind, Telecom, Vodafone, and Nike.

Independent consultant

2022-Present

I provide customer and agency support in developing creative ideas to define an optimal technical image development. I am undertaking an independent path focused on advanced photo editing, compositing, color correction, and optimization of files for typography printing. Thanks to constant updates on emerging technologies, I collaborate with photographic studios to generate contributions through artificial intelligence software, hybridizing traditional workflow processes into new innovative formulas.

+ info on cv

Software skills

Advanced operator with in-depth knowledge of Adobe Photoshop. Good knowledge of all prepress programs. In-depth knowledge of the CMYK, RGB, and LAB color method. Development of RAW files through Adobe Camera Raw and CaptureONE. General training in ArtiosCAD software. Constant knowledge and updating on major “text to image” tools with artificial intelligence such as Midjourney, Stable Diffusion, Dall-e, and Chat GTP, which I integrate with my solid technical knowledge in Photoshop. This path is allowing me to experiment with unique creative solutions and develop new skills in compositing. The goal is to enrich my professional training to face new challenges in the future.